Finally, The Dark Knight viral campaign gives the fans (after a lot of riddle solving and searching for clues on their part) the first teaser trailer as a reward.

The tagline on the poster won't be new to you if you've been following the campaign. For the first teaser poster the image is pretty neat but the fans who've been immersed in this campaign from the beginning are feeling a bit let down. You can't expect a lot from the first teaser, really! People were expecting the trailer but that's coming on the 14th.

It's not spoilerish IMO but I'm putting it under the cut anyway.

( BATMAN TEASER POSTER!! And some fun things about the campaign. A good idea for Man of Steel, perhaps? )

Speaking of the great campaign, I hope they think of something similar for Superman fans when/if the sequel's coming! Perhaps clues as to who's the new villain? Or villains? It'll have to be more than one game, perhaps clues like "Where is Lex Luthor now?" or "Help Superman recover the crystals!" Perhaps via a star/planet chart or something like that, since they're on New Krypton floating in space, right? I know a deleted scene said it has drifted close to Jupiter by now or something like that but maybe it mysteriously "vanished" from space? Got destroyed by the new villain? There's so much stuff you can do here. Have fans participate in it.

Last time we got Bryan Singer's video journals. If they'll be having a viral campaign at all, they'll have to outdo themselves next time around, don't you think? Do something new. Something different. Get fans excited again, especially all those who've been disappointed by the first movie. Maybe the sequel really needs the hype because the general response to SR wasn't as hugely positive as they were hoping?

If it were me, I'd release cool scrambled Daily Planet newspaper reports on Superman and by unscrambling them or cracking the code, the fans would get the real report that reveals something interesting about the movie's storyline. Little nuggets here and there, getting juicier and juicier the closer we are to the official posters and the premiere and all that. Perhaps we could be getting newspaper headlines, inspired by "WHERE HAS HE GONE?" from the last movie and such. Nothing hugely spoilerish but enough to tease the fans and let them speculate. Maybe clues of a surprise star/villain. Or clues of some threat, something Superman doesn't see coming but the fans are!

Heck, even a pic of Clark's new tie would be awesome. Anything. *sporfle*

Have fans solve a riddle that gives them a page or two from the script/draft. Be like JK Rowling and her official site, yes! *laugh* She's done some great things on her website before ("What's behind the locked door?"). She'd hide nice little gems and treats all over the place for fans to collect. I'd do something similar with Man of Steel. It'll be a looong wait. Have fans something to do in the meantime.